Moz Pro Adapts to Google’s SERP Length Changes

Google's recent removal of the long-standing `&num=` parameter has significantly impacted the SEO industry, particularly for tools relying on SERP scraping. This parameter previously allowed users and scraping services to force Google to display up to 100 results per page. Its deprecation means SERPs now default to 10 results, necessitating a change in how comprehensive ranking data is collected.

Moz Pro, a leading SEO software, has adapted its Rank Tracker feature to these changes. Previously, Moz Pro's system would leverage the `&num=100` parameter to efficiently gather extensive ranking data for tracked keywords. With this option gone, Moz Pro's Rank Tracker will now collect data by navigating through multiple SERP pages. This ensures that users continue to receive accurate and deep ranking insights, even for keywords ranking beyond the initial top 10 positions.

The technical implications for data collection involve an increase in the number of requests needed per keyword to gather the same depth of data (e.g., positions 1-100). While this generally translates to higher scraping costs for raw data providers, Moz Pro manages these complexities internally. The benefit to its target audience—SEO professionals, digital marketers, and agencies—is uninterrupted access to reliable daily rank updates without needing to worry about the underlying technical adjustments or increased operational costs.

Moz Pro's commitment is to maintain the integrity and depth of its keyword tracking data. Users will continue to leverage the platform for monitoring keyword performance, conducting competitive analysis, and refining their SEO strategies. The product ensures that despite Google's algorithmic shifts affecting SERP presentation, its core functionality for providing comprehensive and actionable ranking intelligence remains robust and unaffected from a user experience perspective.

(Source: https://moz.com/blog/num-100-and-changing-serp-lengths-in-moz-pro)